Search Arbitrage Intel
Reverse-engineering клієнтів Client Alpha і Client Beta + готовий playbook для нашого власного search arb запуску. На основі $396K spend, 17K кампаній, 99K ads, ~200K daily insights, 47 scraped landings.
⚡ Quick navigation
🎯 Якщо ти баєр (5 хв)
- 📘 Operational manual для media buyer — як налаштовувати кампанії крок за кроком
- 🚀 READY TO CLONE — топ-30 vertical+keyword — повний shopping list
- 💰 ROAS bidding setup — для high-margin verticals
🔬 Якщо ти оператор / аналітик
🏗️ Якщо ти tech/розробник
📊 Key numbers
| Метрика | Значення |
|---|---|
| Combined spend | $396,804 |
| Total campaigns | 17,836 |
| Total ads | 99,411 |
| Daily insights rows | ~200,000 |
| Verticals identified | 16 |
| Vertical+keyword combinations | 119 |
| Search feed wrapper hosts | 6+ (SearchLabz cluster) + Visymo |
| Tracker domains used | 9+ |
| SearchLabz wrapper accounts | 19 |
| Landings scraped | 47 |
| Top vertical | Jobs ($124K) |
| Top single keyword | Invisible Dentures ($18K) |
🗺️ Mind map
mindmap root((SA Intel)) Architecture Tracker layer Cloudflare Workers 9+ disposable domains cf/r/<mongo-id> pattern Wrapper SaaS SearchLabz<br/>19 accounts<br/>Beta Visymo<br/>2 ctid clusters<br/>Alpha End feed Google AFS RSOC pub-7319700424839433<br/>Beta pub-4811641726270552<br/>Alpha Landing types Article + Search<br/>Beta gurusharp SearchLabz JS shell Domain parking<br/>nkvlljbdn Direct loan landing<br/>Cash-Way-Loan Verticals Jobs $124K warehouse_packing $65K security_misc $28K cleaning $11K caregiver_nursing $4K Business Education $40K MBA programs Marketing Entrepreneurship Dental $31K Invisible Dentures Modern Dentures Tech Electronics $9K B2B Software SolidWorks Phones SMB Cosmetic $5.8K Hair Transplant Skin Laser Legal $5.7K Pro Bono Lawyers Entertainment $7K Cinema Clients Client Beta 49 accounts Bid cap school Jobs vertical bias Client Alpha 44 accounts ROAS bidding Loans/B2B bias Implementation Naming convention Setup 6 adsets x 6 ads Bid cap range per GEO Pixel rotation 5+ Predicto policy compliance
🏗️ Architecture flow
flowchart LR A[Facebook Ad<br/>OUTCOME_SALES<br/>$0.05-0.30 CPC] --> B[Click Tracker<br/>Cloudflare Worker<br/>cf/r/<mongo-id>] B --> C[Landing Page<br/>Article + Search Box<br/>True Audience pixel] C --> D[Search Feed<br/>SearchLabz / Visymo<br/>asrsearch / dsr] D --> E[Google AFS RSOC<br/>RSOC ad units<br/>Search results] E --> F[Advertiser pays Google] F --> G[Google → wrapper → us<br/>RPC paid out] G -.S2S postback.-> H[Meta Pixel<br/>PURCHASE event<br/>Optional value] H --> A
📁 Directory tree
| Folder | Що містить |
|---|---|
_comparison/ | Cross-client analysis (READY_TO_CLONE, MASTER_PLAYBOOK, ROAS_SETUP, PER_VERTICAL_DEEP_DIVE) |
Client_Alpha/ | Per-client звіти для Alpha — top winners, performance, keywords, accounts, landings, deep dive |
Client_Beta/ | Те ж саме для Beta |
Дані (raw JSONL/JSON, scraped HTML, insights) лежать у kontekst-folders, не показані тут для читабельності — лежать у intel/<client>/data/ і intel/<client>/landings/.
🟢 Beta vs 🔵 Alpha — short version
| Client Alpha | Client Beta | |
|---|---|---|
| Spend (analyzed) | $191,586 | $205,218 |
| Wrapper SaaS | Visymo | SearchLabz |
| Tracker pattern | exploreverity.com/dsr?q=... | *.com/cf/r/<mongo> |
| Bidding school | 74% MIN_ROAS + VALUE optim | 75% BID_CAP + OFFSITE_CONVERSIONS |
| Setup shape | 6 adsets × 6 ads (1 ad/adset) | 3 adsets × 6 ads (2 ads/adset) |
| Verticals | Loans, B2B, Cosmetic, MBA | Jobs, Dental, Legal, Entertainment |
| GEO bias | en/es/pt/de/fr/it (Romance + EN) | US/AU/GB/CA/DE + 237 tested |
| Side biz | ⚡ Direct payday loan lead-gen | Pure search arb |
🔑 Foundation rules (15 спільних)
- Google AFS RSOC end search feed
- 100% OUTCOME_SALES objective
- Pixel event = Purchase
- Manual bid cap або MIN_ROAS (НЕ “lowest cost without cap” на основну масу)
- OFFSITE_CONVERSIONS або VALUE optimization
- Manual targeting — Advantage Audience OFF
- Brand safety RELAXED
- Auction buying type
- IMPRESSIONS billing event
- Micro-budgets $10-25/day для testing
- Multi-pixel rotation (мін 5)
- Mass parallel A/B → kill 95%, scale 5%
- ~1 ad = ~1 unique creative (no clones)
- Команда 5/2 launching cycle
- Launch 9-15 UTC (перед US prime time)
🚫 8 Anti-patterns (НЕ робимо)
- ❌ Один pixel у всіх — ban = катастрофа
- ❌ Advantage Audience — забираєш control над targeting
- ❌ CBO (Campaign Budget Optimization) — тільки ABO
- ❌ Meta auto-rules — оператори використовують external софт
- ❌ Скейл одного adset надовго — kill+restart
- ❌ Запуск без compliance shell на landing — Meta ban risk
- ❌ Async insights jobs — видимо у клієнта
- ❌ Один tracker domain — мінімум 3
Основа: Read-only Meta Graph API + landing page scraping (47 HTML pages, 100+ unique URLs). Compliance — Predicto policy doc від 11.07.25. Taxonomy — Predicto’s 691-name list (distinct_names_with_cross.csv).